Feelings on Facebook: What’s in a button

During the last Townhall Q&A with Mark Zuckerberg in September 15th, there was massive media reporting on a ‘dislike’ button that Facebook announced its testing. Many commentators focused on a ‘dislike’ tool that would express users’ negative sentiments towards other users’ posts. However, a closer attention to what Mark Zuckerberg actually said reveals that the new feature might probably be much more than just another button.

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