A widespread launch of new video live features, with live reactions as well, implies Facebook’s even stronger investment on visual social media (and a response to Snapchat’s video success maybe?) as well as future planning for augmentation of digital reach.
What is more interesting -in my opinion- are the new metrics (although limited for the time being) for live videos aimed at publishers, brands, advertisers and media companies. Especially for media and publishers, such developments highlight the numerous opportunities of social TV consumption and prepare the ground for VR going mainstream.
PS
Debates about users’ data are (?) still pending.
The Social Trace 