Images’ deeper value for advertising and marketing.
Earlier this year, this meme, “Puppy or Bagel”, firstly circulated via Reddit and then developed numerous variations, created a humorous viral incident in the social media sphere, but once […]
Monthly Archives: July 2016
Advertising adventures in feverish times
The digital ad revenue ecosystem is now pretty much under the state of ‘that’s that’: Facebook and Google’s position is undeniable, while digital advertising in total is expected to surpass […]
Editorial analytics: A newsroom’s new data strategy.
Τhis is a recent and excellent report on how newsrooms use data for better audience understanding, published by the Reuters Institute (University of Oxford). The report also reviews analytics’ […]
The Social Trace 