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Monthly Archives: July 2016

Images’ deeper value for advertising and marketing.

July 21, 2016by thesocialtrace Leave a comment

  Earlier this year, this meme, “Puppy or Bagel”, firstly circulated via Reddit and then developed numerous variations, created a humorous viral incident in the social media sphere, but once […]

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Advertising, Big Data, Data Science, Marketing, Media and Technology, Research, Social Media

Advertising adventures in feverish times

July 5, 2016by thesocialtrace Leave a comment

The digital ad revenue ecosystem is now pretty much under the state of ‘that’s that’: Facebook and Google’s position is undeniable, while digital advertising in total is expected to surpass […]

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Advertising, Big Data, business, Facebook, Marketing, Media and Technology, Social Media

Editorial analytics: A newsroom’s new data strategy.

July 2, 2016by thesocialtrace Leave a comment

  Τhis is a recent and excellent report on how newsrooms use data for better audience understanding, published by the Reuters Institute (University of Oxford). The report also reviews analytics’ […]

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Advertising, Big Data, business, Data Science, Media and Technology

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