It is impossible to have only one favourite part or even highlight the most important in this massive and insightful annual report by Mary Meeker. However, even among fascinating developments like healthcare digitisation, genomics and (oh my) the booming field of gaming, I do believe it’s worth sharing a few slides reflecting future trends, as far as progress on image and video usage is concerned.
In last year’s report Mary Meeker had included a slide that was greatly shared among marketing and business development professionals: Generation Z will soon be communicating through images instead of texts.
Well, ‘soon’ is already here. In this year’s report, the evolution of visual is overwhelming. From Search to social media videos, from machine learning and deep analytics to Netflix, visual imagery is showing the way.
Images and videos offer a huge opportunity for advertisers; an opportunity that is still work in progress though.
However, developments on social media like Snapchat and Instagram do not leave room for any doubt.
The last slide serves as a closing comment. After all, when it comes to internet trends, more words are definitely not needed.
The Social Trace 