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Category Archives: Lifestyle

“Trust me, I am a wellness blogger”. The hazardous paths of a rising social media phenomenon.

March 27, 2019by thesocialtrace Leave a comment

(Photo taken from the public account of celebrity vegan Yovanna Mendoza on Instagram https://www.instagram.com/p/Btzy09Znii7/ ) Following the recent ‘fishgate’ story of the You Tuber Yovana Mendoza (a raw-vegan diet […]

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Academia, Big Data, Food, Instagram, Lifestyle, PhD Research, Research, Social Media, Social Science

Towards a healthier food consumption

July 1, 2018by thesocialtrace Leave a comment

In February 2016 the UK Department for Environment, Food and Rural Affairs (DEFRA) and the Environment Secretary Elisabeth Truss released findings from the National Food Survey, which had been running […]

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Food, Instagram, Lifestyle, PhD Research, Research, wellness, Wellness Bloggers

The dark side of wellness

November 13, 2017by thesocialtrace Leave a comment

The story of Belle Gibson is a fascinating one, not only because of the audacity -and the nerve- to claim she had healed her own cancer mainly through a […]

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Food, Instagram, Lifestyle, Marketing, Research, Social Media, visual social media, Wellness Bloggers

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