The European Commission reported in 2011 that the largest amount of information on the Internet is produced in Social Networking Sites (European Commission, 2011). The frantic explosion of technological innovation makes users less able to keep up with changes that influence their ability to manage their online identity and makes protection of privacy one of the most crucial and controversial issues (King & Raja, 2012).
In an information over-loaded world, images are much easier to navigate and technology has majorly helped to create a more visual web. The human brain takes about 150 milliseconds to recognise a symbol and another 100 millisecond to know what it means (Semetko&Scammell, 2012).
Last year DOMO, one of the top Business Intelligence Services companies in the US, published an infographic with the title ‘Data Never Sleeps 2.0’ (Domo, 2014) showing the amounts of digital data generated every minute. The numbers were impressive and it seemed hard for the reader to realize that all these massive amounts of data reported responded to only just one minute of an hour.