Οlivier Rousteing, an invaluable asset for Balmain House over the last years, is super talented and has an eye for business. He is almost thirty years old- which is very impressive of course- he is a polyglot and has a cosmopolitan spirit. Nevertheless the real meat of his story with Balmain in my opinion, is found in the strategic choice of the House to invest on him in order to reach a new, younger and mostly diversified global target audience.
One year ago, during China’s senior executive official in charge of cybersecurity and internet policy (Lu Wei) visit in Silicon Valley, Mark Zuckerberg was quoted as saying that he had bought China’s President Xi Jinping book “The Governance of China” to his colleagues because he…”wanted them to understand socialism with Chinese characteristics”.
Α recent conversation with some colleagues about how the digital news outlets are ‘obliged’ (no, they are not) to use cut-and-paste or click-bait practices to generate more clicks for their websites (hence, more advertising) brought me in mind Lucy Kung’s book that I recently read.