Οlivier Rousteing, an invaluable asset for Balmain House over the last years, is super talented and has an eye for business. He is almost thirty years old- which is very impressive of course- he is a polyglot and has a cosmopolitan spirit. Nevertheless the real meat of his story with Balmain in my opinion, is found in the strategic choice of the House to invest on him in order to reach a new, younger and mostly diversified global target audience.