Publishers’ relationship with the readers or in Facebook language: ‘it’s complicated’

Of course, the Media Owners’ intention is to enhance this relationship; however I wonder: in a very competitive digital environment, where losing clicks means losing serious money, how exactly will they enhance this relationship when they are already part of Facebook’s ecosystem, hence somebody else is -also- calling the shots?

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Opportunities and Issues with Utilising Data Science in Advertising

During the last Ad Tech Conference in London (21-22 October 2014), WPP Chief Sir Martin Sorrell using a reference to the famous American TV Series ‘Mad Men’, pointed out that soon enough, data will change the advertising landscape so dramatically, that Don Draper (the protagonist of the TV series, depicting the lives and works of an advertising agency during the 60’s) would not even recognise certain areas.

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