Digital Journalism: new tricks, new world

Α recent conversation with some colleagues about how the digital news outlets are ‘obliged’ (no, they are not) to use cut-and-paste or click-bait practices to generate more clicks for their websites (hence, more advertising) brought me in mind Lucy Kung’s book that I recently read.

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Publishers’ relationship with the readers or in Facebook language: ‘it’s complicated’

Of course, the Media Owners’ intention is to enhance this relationship; however I wonder: in a very competitive digital environment, where losing clicks means losing serious money, how exactly will they enhance this relationship when they are already part of Facebook’s ecosystem, hence somebody else is -also- calling the shots?

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