Opportunities and Issues with Utilising Data Science in Advertising

During the last Ad Tech Conference in London (21-22 October 2014), WPP Chief Sir Martin Sorrell using a reference to the famous American TV Series ‘Mad Men’, pointed out that soon enough, data will change the advertising landscape so dramatically, that Don Draper (the protagonist of the TV series, depicting the lives and works of an advertising agency during the 60’s) would not even recognise certain areas.

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